Minterest Labs Investor Spotlight Series – Ellipti

Investors are a critical part of the Minterest journey; the process we went through to select them was intensive. They were chosen because of their track record, long-term view and value add. Each week we will be featuring a new investor to give you insights into why these investors are so valuable for the Minterest protocol.

This week, we are focusing on Ellipti.

Ellipti is a Seoul, South Korea based company that focuses on building sustainable ecosystems for blockchain companies to navigate the markets. It does this by setting up the most effective and efficient Go-To-Market strategies, for community expansion/growth, marketing and business development. Ellipti continuously monitors markets to provide insights to their clients, ensuring their business plans remain relevant and current in today’s fast changing environment.

The Ellipti team implements their strategies by covering community growth, marketing, and PR, but they also focus on business development. They seek out potentially synergistic opportunities by leveraging their network pool for the benefit of all the participants.

They also host quality on-line & off-line events for companies who wish to establish their brands. The types of events they host are varied, to align with the diverse needs of their clients.

Founded in 2018, Ellipti is led by industry luminaries aiming to guide their investments towards sustainable growth by supplying cutting edge market analysis. The team assists with product execution by supporting engagements from beginning to end, helping the companies they work with achieve their full potential.

John Kwak, Founder of Ellipti, says

“Sustainable token model & treasury management are crucial for DeFi protocols that are set to become NEO banks in the future. Minterest initially intrigued us because of the sustainable token model they are building. This one of a kind model will solve so many issues facing DeFi today, and we are excited to be a part of the project from its inception. The future is bright for Minterest, and we are proud to be a part of its story.”

Kyn Chaturvedi, Chief Operating Officer of Minterest, said,

“The team at Ellipti has been extremely supportive of Minterest. They are always on-hand to assist, helping to ensure that we pursue the most effective strategy and present Minterest in the best possible light. We are honored to have them onboard, and appreciate their continued efforts to expand the awareness and use of the Minterest protocol in the Korean market.”

So welcome to Minterest, in your best interest

About Minterest

Minterest is a unique borrowing/lending protocol built by industry leaders to service the billions in Total Value Locked (TVL), in DeFi lending projects. It is a decentralised financial platform that is fair and inclusive, with the specific aim of putting user benefits at its core.

The Minterest protocol has the world’s first buyback mechanism, which automatically passes on protocol surplus to contributing platform users. This way, users receive protocol surplus on top of industry leading borrowing/lending rates, creating the potential for the highest long-term yields in DeFi. The protocol also has an on-chain treasury which captures and shares liquidation revenues with users.

01, December 2021